Miller Ground-breaking are a UK based manufacturing business. Specialising in bucket attachments for diggers, they are global players with industry leading clients. They supply the latest in coupler technology, manufacturing from sites in the North-East of England and Northern China. From here their products are distributed worldwide.
The key objective for Miller was to have a cloud-based market leader CRM solution that could enable their remote employees to register leads, build quotes and close sales with customers while“out in the field” speaking and liaising with them.
With ambitious plans for growth, they recognised a need to adopt new technologies. Keeping on top of sales opportunities was proving time extensive and inaccurate without a CRM. They were managing the whole sales process on spreadsheets, through email and using manual documentation.
A secondary requirement for Miller was to achieve seamless integration withIn for, which was Miller’s manufacturing and billing system.
Salesforce allows Miller to propel their growing business forward. Miller were able to enable their employees to register leads, produce quotes and close sales and as a result Miller realised a 23% YoY increase in Sales.
Salesforce was able to connect to their manufacturing specific ERP system, creating a relationship that serviced business function without disturbing established systems.
The achievement of seamless integration between Salesforce Sales Cloud and Infor, significantly reduced the work effort of the billing processing information for Miller.