FinancialForce becomes Certinia, the platform for service businesses

Wednesday, May 3, 2023

FinancialForce, an ION partner and leading provider of cloud-based financial management software, today announced its rebranding to Certinia. The move comes as the company evolves from its roots in financial software, to providing a single source of certainty across every part of your business. One that puts the customer at the centre of all you do, and enables you to deliver services with agility and intelligence.

Since its founding in 2009, FinancialForce has been known for its innovative financial management software solutions, including accounting, billing, and revenue recognition. Over the years, the company has expanded its offerings to include Professional Services automation (PSA), and a Customer Success Cloud, all designed to help businesses run more efficiently and effectively.

Today, the company is taking its next step forward, with a rebranding that reflects its growth into a comprehensive services platform. Certinia's platform enables businesses to streamline their operations across finance, billing, professional services, and more, giving them greater visibility and control over their entire organisation.

"We're thrilled by the news of FinancialForce’s repositioning and rebranding within the market," said Rob Mathieson, CEO of ION. "As their business has evolved, we've come to realise that they are more than just a financial software provider - a true business services platform that helps businesses run better.Their rebranding to Certinia reflects this evolution and positions both organisations for even greater success in the future."

The Certinia platform offers a range of features and capabilities, including:

  • Financial management
  • Professional services automation
  • Services CPQ
  • Customer SuccessCloud

All of these capabilities are built on top of the Salesforce platform, giving businesses a seamless and integrated experience across all their operations. 

"The Certinia platform is designed to help businesses be more agile and responsive, giving them the flexibility they need to adapt to changing market conditions and customer needs," said Luke Gouldsborough, Head of Technology at ION. "We're excited to continue working with Certinia and expanding our capabilities through their innovative technologies, which helps our customers to achieve their goals and drive growth." 

The rebranding to Certinia is effective immediately, and customers can expect to see the new brand reflected across the company's website, marketing materials, and product offerings.

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