Breaking Ground
In Sales Transformation

As the inventors of the world’s first ever fully automatic, universal pin grabber coupler range in 1986, Miller UK has been bravely questioning the status quo and setting the standard ever since.
Industry: Manufacturing
Location: UK/Global
Turnover: £25M
Saleforce SALES Cloud implementation
Powerful product configuration, price and quote tools
integrated with internal erp system

about miller groundbreaking

Miller Groundbreaking are a UK based manufacturing business.  Specialising in bucket attachments for diggers, they are global players with industry leading clients.  They supply the latest in coupler technology, manufacturing from sites in the North East of England and Northern China.  From here their products are distributed worldwide.

The Challenge

Whilst the industry is traditional, the competition has been heating up.  With ambitious plans for growth, they recognised a need to adopt new technologies.  Keeping on top of sales opportunities was proving time extensive and inaccurate without a CRM.  They were managing all of the sales process on spreadsheets, through email and using manual documentation.

Without a central system to hold data and collaborate on opportunities further growth was being impeded and opportunities lost.  Miller required a solution that could allow Sales & Management departments to streamline the sales processes and monitor KPI’s in a scalable and effective manner.

With team members using email and producing sales documents manually every stage of the sales cycle was being extended.  In order to alleviate these issues ION was selected to implement and support Miller Groundbreaking’s new system - it was time to get their sales process on a production line.

Salesforce SALES cloud

Salesforce Sales Cloud offers a powerful sales toolkit to optimise every stage of the sales funnel.  Businesses can track and monitor every customer's sales journey from start to finish in one place; using automation and sales management tools to sell more efficiently in order to focus more on delivering a great customer experience, whilst closing more deals.

ION designed, customised and implemented Salesforce for Miller Groundbreaking so that they could take advantage of the very best features within Sales Cloud to propel their growing business forward.  We connected Salesforce to their manufacturing specific ERP system, Epicor, creating a relationship that serviced business function without disturbing established systems.  With thousands of buckets and coupler combinations, this was an essential bridge to ensure success of the project.


Miller Groundbreaking sales teams can now operate at increased efficiency; with less time spent on manual tasks and a central accessible cloud CRM.  All pertinent data can be held and freely accessed by those involved in sales.

With the increase in efficiency and productivity, more opportunities are able to be won with less time spent on them - meaning increased revenue and lower labour costs.  Reporting is now accurate and produces key metrics for management to act upon when needed - fully focusing the business on winning new customers whilst providing valuable insights on their current base.

By opting to deploy Salesforce, Miller Groundbreaking are able to accelerate growth without the shackles of manual processes and reporting hindering their success.

James and his team had a clear goal in mind when they asked ION to deliver their Sales Cloud implementation. This will be the foundations of their continued global growth.