A world free from aids,
for everyone

The Elton John AIDS Foundation funds frontline partners to prevent infections, fight stigma and provide treatment with love, compassion and dignity for the most vulnerable groups.
Industry: Non Profit
Location: UK
Turnover: £20M


dimensional reporting
Multi-Currency accounts Consolidation
Integrated expense management for realtime cost tracking

about ejaf

The Elton John AIDS Foundation is a non-profit organisation, established by rock musician Sir Elton John – in 1992 in the United States and 1993 in the United Kingdom – to support innovative HIV prevention, education programs, direct care and support services to people living with HIV.

With offices in London and New York. Each branch of the Foundation is managed as a separate entity, including having separate website, donors, funding programs and areas around the world in which they work.   The Elton John AIDS Foundation provides funding for programs on a global scale that provide relief for people living with HVI/AIDS and those at risk of contracting the disease. “No one is left behind – creating an AIDS-free future” is the organisation's mission.

With ION’s help we have developed our systems to support the work that we do, which allows us to help many more thousands of people living with and at risk of HIV, to live better lives.
Fiona Russell, Finance Director, Elton John AIDS Foundation

The Challenge

The current solution Elton John Aids Foundation were using was incapable of adapting to the high growth of the organisation.

With a Non-Profit Organisation, a LTD company to manage and multiple legislation's in the UK & USA - processes were becoming more manual and time exhaustive.

  • Slow, manual reporting and transacting
  • Multiple Currencies
  • Multiple Legislation's
  • Access over countries and locations
Another key driver in looking for a new finance solution was integration with Salesforce. In order to create full 360 degree view of the organisation on one platform.

Sage + ION Support

Elton John Aids Foundation selected Sage’s modern cloud financial solution with ION in order to alleviate the current challenges.  Completely cloud-based and built on the Salesforce Platform – with automation processes built within the solution specifically for Elton John Aids Foundation.

ION was selected to support Elton John Aids Foundation due to the communication and fast-response rates.  ION support enables a point of contact for the finance team should any issues arise – whether they be knowledge or training issues, or problems in simple transacting to complex reporting.


Elton John Aids Foundation were able to significantly reduce the time in reporting by utilising dimensional reporting.  By adding dimensional reporting, a more granular analysis was achieved – enabling Elton John Aids Foundation to react quicker and more intelligently.  

Income and expenditure can all be monitored and reported on from anywhere, providing transparency and efficiency to accelerate fundraising and give the organisation total control of their mission.

The solution was fully integrated into their Salesforce platform allowing for collaboration across entities and countries – but also reducing the time in transactions and giving the organisation a full view of donations, funds, and expenditure.

  • Reduction in manual tasks
  • Detailed reporting through the use of dimensional accounting
  • Visibility over entities and countries
  • Increased collaboration
  • Legislative compliance across territories

By meeting the technical requirements of Elton John Aids Foundation, the solution was able to drive forward processing without external processing – significantly reducing time spent on mundane tasks, propelling the organisation forward.