Newcastle, UK

Admiral work with ION to build highly personalised communications with Salesforce Marketing Cloud

About Admiral

Luxury Leisure Talarius, trading as Admiral, is a market leading provider of slots and gaming entertainment in the UK. Boasting over 230 high street and seaside gaming venues, Luxury Leisure Talarius is also home to Kwik Tan, a market leading UV Tanning service with over 40 salons across England, and 5 catering outlets, including ‘The Coffee Trader’.

LuxuryLeisure had invested in Salesforce Marketing Cloud and wanted to engage with a partner to support them in the enablement and value delivery into their business.


The main objective for Luxury Leisure was to extend their reach and engagement withAdmiral and Kwik Tan customers via personalised and targeted marketing using multiple marketing channels, including e-mail and SMS.

Admiral + Salesforce

Luxury Leisure received an 47% increase of customer response and satisfaction from the target and personalized marketing via Salesforce Marketing Cloud.

Luxury Leisure also achieved a 37%increase in predictive content delivery and significantly increased lead time in generating marketing content and automating the marketing to lead generation process.

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