Admiral work with ION to build highly personalised communications with Salesforce Marketing Cloud

About Admiral

Luxury Leisure Talarius, trading as Admiral, is a market leading provider of slots and gaming entertainment in the UK. Boasting over 230 high street and seaside gaming venues, Luxury Leisure Talarius is also home to Kwik Tan, a market leading UV Tanning service with over 40 salons across England, and 5 catering outlets, including ‘The Coffee Trader’.

LuxuryLeisure had invested in Salesforce Marketing Cloud and wanted to engage with a partner to support them in the enablement and value delivery into their business.

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Objectives

The main objective for Luxury Leisure was to extend their reach and engagement withAdmiral and Kwik Tan customers via personalised and targeted marketing using multiple marketing channels, including e-mail and SMS.

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Admiral + Salesforce

Luxury Leisure received an 47% increase of customer response and satisfaction from the target and personalized marketing via Salesforce Marketing Cloud.

Luxury Leisure also achieved a 37%increase in predictive content delivery and significantly increased lead time in generating marketing content and automating the marketing to lead generation process.